Summer in the UAE brings intense heat, strong sunlight, humidity, beach days, swimming, and constant exposure to air conditioning. While these conditions are part of everyday summer life, they can leave hair feeling dry, frizzy, tangled, dull, and difficult to manage.
A consistent hair care routine can help protect the appearance and condition of your hair throughout the season. Fino Premium Touch products are designed to support smoother, softer, and more manageable hair, making them a practical addition to your summer routine.
MJQ Investment LLC is the official distributor of Fino Premium Touch in the United Arab Emirates, supplying authentic Fino products to customers and retail partners across the country.
Why Hair Needs Extra Care During the UAE Summer
The UAE climate can be demanding on both the hair and scalp. High temperatures and direct sunlight may contribute to moisture loss, while humidity can cause frizz and make styling more difficult.
Other common summer concerns include:
Dryness caused by air conditioning
Roughness after swimming in seawater or chlorinated pools
Increased tangling from wind and outdoor activities
Frequent washing due to heat and perspiration
Damage caused by repeated blow-drying and heat styling
Dull-looking hair after prolonged sun exposure
The right routine should focus on gentle cleansing, regular conditioning, intensive nourishment, careful styling, and protection from environmental stress.
1. Cleanse Your Hair Gently
During summer, it may be necessary to wash your hair more frequently because of sweat, dust, sunscreen, swimming, and styling products.
Use lukewarm water instead of very hot water, as excessive heat can leave the hair and scalp feeling dry.
Apply shampoo mainly to the scalp and massage gently with your fingertips. Allow the foam to move through the lengths while rinsing instead of rubbing the hair aggressively.
After swimming, rinse your hair as soon as possible to remove saltwater, chlorine, and other residue.
2. Condition After Every Wash
Conditioning helps improve softness, reduce tangles, and make hair easier to manage.
Apply conditioner mainly to the mid-lengths and ends, where dryness and damage are usually more visible. Avoid applying too much product directly to the roots, especially when your scalp becomes oily easily.
Leave the conditioner on for a few minutes before rinsing thoroughly.
Regular conditioning is particularly important for:
Dry or damaged hair
Coloured hair
Chemically treated hair
Curly or wavy hair
Hair exposed to frequent swimming
Hair styled regularly with heat tools
3. Use the Fino Premium Touch Hair Mask
The Fino Premium Touch Hair Mask is a rich hair treatment suitable for hair that feels dry, rough, damaged, or difficult to manage.
It can be especially useful during summer when hair is frequently exposed to sunlight, humidity, seawater, chlorine, air conditioning, colouring, and heat styling.
How to Use the Fino Hair Mask
After shampooing:
Gently remove excess water from your hair.
Apply an appropriate amount of the mask to the mid-lengths and ends.
Focus on dry, damaged, or rough areas.
Leave the treatment on according to the product instructions.
Rinse thoroughly.
The mask can be incorporated into your routine once or twice a week, depending on your hair type and condition.
Fine hair may require a smaller amount, while thick, coarse, curly, coloured, or highly damaged hair may benefit from a more generous application.
4. Apply Fino Hair Oil for a Smooth Finish
The Fino Premium Touch Hair Oil can help create a smoother, shinier, and more polished appearance.
Apply a small amount between your palms and distribute it lightly through the mid-lengths and ends.
Fino Hair Oil can be used:
On damp hair before drying
Before styling
On dry hair to manage frizz
On the ends to improve softness and shine
As a finishing product before going out
Start with a small amount and add more only when necessary. Using too much oil may weigh down fine hair.
5. Protect Your Hair Before Swimming
Swimming is a popular summer activity, but seawater and chlorine can leave hair feeling dry, rough, and tangled.
Before entering the sea or swimming pool, rinse your hair with clean water. Wet hair may absorb less saltwater or chlorinated water than completely dry hair.
You can also tie long hair into a loose braid or bun to reduce tangling.
After swimming:
Rinse your hair thoroughly.
Cleanse gently if needed.
Apply conditioner.
Use the Fino Hair Mask when your hair needs deeper nourishment.
Apply a small amount of Fino Hair Oil to the ends.
Avoid leaving saltwater or chlorine in your hair for long periods.
6. Reduce Excessive Heat Styling
The combination of high outdoor temperatures and frequent heat styling can make hair feel increasingly dry.
Allow your hair to partially air-dry before using a hair dryer. Use a moderate heat setting and keep the dryer moving instead of concentrating heat on one area.
When using straighteners or curling tools, apply a suitable heat-protection product and avoid passing the tool repeatedly over the same section.
Reducing unnecessary heat can help maintain smoother and healthier-looking hair throughout the summer.
7. Choose Protective Hairstyles
Loose braids, low ponytails, buns, and claw-clip hairstyles can help reduce tangling and limit direct exposure to the sun.
Avoid hairstyles that pull tightly on the scalp or hairline.
When spending extended periods outdoors, consider using:
A wide-brimmed hat
A lightweight scarf
A beach umbrella
A suitable UV-protection hair product
Protective styling can be especially helpful during beach trips, outdoor events, travel, and sports activities.
8. Handle Wet Hair Carefully
Wet hair may be more vulnerable to stretching and breakage.
Instead of rubbing your hair aggressively with a towel, gently press out excess water using a soft towel or cotton T-shirt.
Use a wide-tooth comb and begin detangling from the ends before gradually working upward.
Applying a small amount of Fino Hair Oil to the ends may also help improve manageability.
Summer Hair Routine with Fino Premium Touch
Regular Wash Routine
Cleanse the scalp gently.
Apply conditioner to the mid-lengths and ends.
Rinse thoroughly.
Apply a small amount of Fino Hair Oil.
Air-dry or style using controlled heat.
Weekly Intensive Care Routine
Shampoo the hair.
Remove excess water.
Apply the Fino Premium Touch Hair Mask.
Focus on dry and damaged areas.
Leave on as directed.
Rinse thoroughly.
Apply Fino Hair Oil to the ends.
After-Swimming Routine
Rinse away chlorine or saltwater immediately.
Shampoo gently when required.
Apply conditioner or the Fino Hair Mask.
Detangle carefully.
Finish with Fino Hair Oil.
Choosing the Right Routine for Your Hair Type
Fine Hair
Use a small amount of the Fino Hair Mask and Hair Oil. Apply mainly to the ends to avoid weighing the hair down.
Dry or Damaged Hair
Use the mask regularly and apply hair oil to the driest areas after washing.
Curly or Wavy Hair
Apply the mask through the lengths and ends to improve softness and manageability. Use hair oil lightly to reduce the appearance of frizz.
Coloured or Chemically Treated Hair
Focus on hydration and minimise excessive heat styling. Add the Fino Hair Mask to your weekly routine.
Oily Scalp with Dry Ends
Apply shampoo mainly to the scalp. Use the mask, conditioner, and hair oil only through the lengths and ends.
Authentic Fino Premium Touch Products in the UAE
Fino Premium Touch is known for its Japanese hair care products designed to support smoother, softer, shinier, and more manageable hair.
MJQ Investment LLC is the official distributor of Fino Premium Touch in the UAE, helping ensure that customers and retail partners have access to authentic products through approved distribution channels.
Fino Premium Touch products are suitable for a range of beauty, pharmacy, salon, supermarket, e-commerce, and personal care retail environments.
Wholesale and Retail Partnerships
Retailers and commercial partners interested in stocking Fino Premium Touch can contact MJQ Investment for:
Wholesale enquiries
Retail supply
E-commerce partnerships
Pharmacy and beauty retail listings
Salon partnerships
Corporate purchasing
Distribution opportunities
Marketing and promotional collaborations
MJQ Investment supports Fino Premium Touch through retail development, logistics, e-commerce, marketing, and market expansion across the UAE.
Final Thoughts
Summer hair care does not need to be complicated.
Gentle cleansing, regular conditioning, weekly intensive treatments, reduced heat styling, careful detangling, and protection from sunlight, chlorine, and seawater can help keep your hair looking smooth and healthy throughout the UAE summer.
By adding the Fino Premium Touch Hair Mask and Hair Oil to your routine, you can give dry and stressed hair the additional care it needs during the hottest months of the year.
For authentic Fino Premium Touch products, wholesale enquiries, and retail partnerships in the UAE, contact MJQ Investment LLC, the official distributor of Fino Premium Touch in the United Arab Emirates.
About MJQ Investment LLC
MJQ Investment LLC is a UAE-based distribution and investment company focused on introducing and developing international brands across the UAE and wider GCC region.
The company supports its brand partners through distribution, retail partnerships, logistics, e-commerce, marketing, regulatory coordination, and long-term market development.
Official UAE Distributor: MJQ Investment LLC
Brand: Fino Premium Touch
Location: Dubai, United Arab Emirates
Website: mjqinvestment.com
